Online Booking

Patient21’s specialised booking widget is crafted for optimal conversion, equipped with intelligent scheduling that elevates occupancy rates.

The seamless, integrated online booking system not only provides a superior user experience but drastically reduces the workload for receptionists.

Impressive Results

The online booking system I worked on, delivers exceptional performance metrics that exceed industry standards.

25%

Of all bookings come from websites

Twice the industry average

45%

Of new patient appointments

From online platform

35%

Upgrade to teeth cleaning

When suggested during booking

Why?

Throught our online platform, we gently encourage patients booking dental checkups , to upgrade to professional teeth cleaning. This suggestion sees remarkable results, with 35% of patients opting for the upgrade. This strategy not only fills more practitioner slots, but also boosts clinic revenue and enhances patient’s dental health.

Exactly the same boost in clinic revenues we noticed by introducing Vitamin D tests. What helped here is that , in the online booking flow , I promoted the Vitamin D test in combination with the professional teeth cleaning booking. So, when a patient is tempting to book an appointment for teeth cleaning, we ask them if they wish to test their Vitamin D value as well. Firstly, we A/B tested this. Seeing the results, this is now part of the UX Flow of booking.

Design Evolution & UX KPIs

Over time, this online booking software, has transformed significantly. As screen sizes expand and user needs evolve, several UX KPIs guided my decision-making process for redesigning.

Ease of Use

Ensuring the software remained intuitive and easy for users to navigate.

Retention

Assessing how well the design retained users, aiming for a layout that encourages them to return.

Usefullness

Emphasising delivering essential functions and value, ensuring users find the software beneficial.

Stickiness

Creating features that keep users engaged and inclined to spend more time using the tool.

Brand Image

Maintaining a design that aligns with and enhances our brand identity

Continuous Optimization

Usability testing and A/B testing played a crucial role in refining Patient 21’s online booking software.

Data-Driven Design Process

Usability tests and A/B testing played a crucial role in refining our online booking software. By evaluating feature performance every two weeks, we aimed to create a seamless user flow—one where users can navigate effortlessly without having to think. This iterative testing approach allowed us to continually optimize the design and functionality, ensuring each element contributes to a smooth and intuitive experience.
Feel free to explore the full design and flow at the link provided below:. Here, you can see firsthand how my focus on usability and user-centric design has shaped the booking experience. If you have specific questions or need insights about any aspect of this process, feel free to ask!

Online Booking

Important to mention is that Dental 21 sells the online booking tool to external clinics and you can click below to find any other important information about User Experience, Performance, etc.

Software sell